Mash this up
Wednesday, March 7th, 2007For some reason, today has seen my annoyance with the word mashup being used for anything other than music ratchet up a few notches. It’s lazy Web 2.0 wankery at it’s very worst, the unnecessary use of a near-meaningless buzzword in order to sound cutting edge. Mind you, I’m a bit of a language Nazi, so what do I know?
This is not meant to be a direct slight at Boing Boing, which I fucking love, more a general reflection on a-thousand-times-cursed buzzwords, which seem have been given a worryingly large shot in the arm by all this Web 2.0 bollocks
It’s probably no coincidence that the studio stereo has been playing nothing but mashups for the last few days. The novelty value fast wears off.
Don’t get me wrong, I’m a very big fan of a lot of stuff which has been lumped in under the name “Web 2.0″, not least of which the emphases on standards of interoperability, user-generated content and tagging. It’s just becoming one of those hugely overused terms that swiftly lose meaning through hyperbole, if indeed it had any in the first place…