In Detail: Tricked Out Trucks
Thursday, July 23rd, 2009In early 2008, Cadbury’s were launching a new TV advert and wanted a new online presence for their “Glass and a Half Full Productions” brand. This site would provide information about Cadbury’s and the adverts, and also house some fun interactive bits & bobs inspired by these adverts.
We pitched for and won two interactive activities. The first of these activities, and the one which I’ll talk about in this post was named ‘Tricked Out Trucks’. The brief was simple enough: we were to create a tool which would allow visitors to the site to customise an airport truck in 3D. The creator of the best design (as picked by a panel of luminaries) would win that truck for real, all pimped out and delivered to their door. Apparently, the client had come to this concept without ever having seen Den Ivanov & PARK Studio’s Brahma Bus in 2007, and were very surprised when we told them about it :)
We ended up differing from PARK Studio’s (pretty seminal) app in two ways. First, rather than allow freehand drawing, we assumed that most casual visitors to the site either wouldn’t have the artistic skills or inclination to draw an elaborate design, so we provided preset patterns which the user could customise to their liking and decals which they could transform and place freely. Second, we wanted to allow users to make modifications to the shape of the truck by adding body mods: spoilers, wheels and wing mirrors.

